♪
♫
TikTok Events API · Server-Side

Go viral with
conversions

Reach Gen Z on TikTok and track exactly which videos sell tickets. Server-side Events API, no data loss due to iOS privacy.

Connect TikTok How it works
1B+
Active users
Gen Z
Main audience
28d
Attribution window
🎤
SUMMER FEST
Get your tickets now!
🎸
ROCK NIGHT
Limited VIP passes!
🎧
DJ NIGHT
Early bird tickets!
@yourevent

Get your tickets before they sell out! 🎫🔥 #concert #festival

♪♪♪Original Sound
12.8K
❤️
847
234
CompletePayment
Server-side ✓
🎫
+€150
2 VIP tickets
Why Server-Side

Browser pixels
have a problem

iOS 14.5+, ad blockers, privacy browsers - all block traditional tracking.

TikTok Pixel (Browser)
🍎
iOS 14.5+ ATT
~75% opt-out rate
🛡️
Ad Blockers
30-40% users
🔒
Browser Privacy
Safari ITP, Firefox ETP
Estimated data lost30-50%
RECOMMENDED
TikTok Events API (Server)
Bypasses iOS restrictions
100% events tracked
Immune to ad blockers
Direct server → TikTok
Privacy-compliant
SHA-256 hashing built-in
Data captured~100%
Tracked Events

Every step
monitored

👀

ViewContent

Event page viewed

view_content
🛒

AddToCart

Ticket added to cart

add_to_cart
💳

InitiateCheckout

Checkout started

initiate_checkout
✅

CompletePayment

Purchase completed

complete_payment
📝

Registration

User registered

complete_registration
Auto-included parameters
Automatic
content_type content_id value currency ttclid _ttp cookie
Privacy-First

Data protected
by design

All personal data is SHA-256 hashed before leaving your servers. TikTok receives only encrypted identifiers.

SHA-256 Hashing
Email, phone, user ID - all encrypted
One-Way Encryption
Impossible to decrypt original data
GDPR Compliant
Consent verification included
Data Transformation
Email
client@exemplu.com
a1b2c3d4e5f6...
Phone (E.164)
+40721234567
f7e8d9c0b1a2...
hash.php
$hashedEmail = hash('sha256',
    strtolower(trim($email))
);
2.4K
Buyers
Lookalike 1-5%
Custom Audience
Audiences

Find more
like them

Upload buyer lists and let TikTok find similar people from 1 billion+ users.

Upload customer lists
Email, phone, user ID
Create Lookalikes
1%, 2%, 5% similarity
Exclusion lists
Stop targeting existing buyers
Use Cases

TikTok for
every event

🎤

Concert Promotion

Promote upcoming concerts to music fans. Track which sounds and video styles sell tickets.

🎪

Festival Marketing

Reach festival audiences. Measure real ROI, build lookalikes from past attendees.

🎧

Gen Z Events

Reach young people where they spend time. Accurate tracking despite iOS restrictions.

🎯

Retargeting

Bring back users who viewed but didn't buy. Audiences from cart abandoners.

⭐

Influencer Attribution

Track sales when creators promote. Understand which partnerships generate revenue.

🔍

Event Discovery

TikTok users seek experiences. Position yourself in front of discovery-oriented audiences.

"
"TikTok brings us 40% of sales to the under-25 audience. With Events API, we finally see exactly which videos convert. ROI has increased 3x since integration."
Alex V.
Marketing Manager, Untold Festival

Go
viral

Reach Gen Z on TikTok. Track conversions server-side. Sell more tickets.

Connect TikTok Questions? Contact us

50,000 events/day included. Batch processing. Test mode available.