Official Google Integration

Know exactly what
works

Stop guessing which ads sell tickets. Connect Google Ads and see exactly which campaigns, keywords, and ads generate real revenue.

Connect Google Ads See how it works
Average ROAS with precise tracking
0x
Google Ads
Connected
0
Conversions
€42.3K
Revenue
4.2x
ROAS
Purchase
"bilete concert bucuresti"
+€89
2 min ago
Purchase
"festival vara 2025"
+€156
5 min ago
Add to Cart
YouTube Ads
€75
8 min ago
Return on investment
+320%

Works on all Google platforms

Search
YouTube
Display
Discover
Performance Max
Shopping
The Problem

You know how much you spend.
But do you know what you get?

Without precise tracking, you optimize based on guessing. With precise tracking, you optimize based on data.

Without Integration
Campaign: Summer Festival Google Ads
12,450
Clicks
€3,200
Spend
???
Conversions
Top keywords
"bilete festival" 2,340 click-uri
"concert vara" 1,890 click-uri
"evenimente bucuresti" 1,456 click-uri
You don't know which keywords sell tickets
With Tixello Integration
Campaign: Summer Festival ● Live
12,450
Clicks
€3,200
Spend
347
Conversions
ROAS 4.8x
Keywords with conversions
"bilete festival" 189 sales
"concert vara" 98 sales
"evenimente bucuresti" 12 sales
Optimize based on real sales
How It Works

Click. Buy.
Attribute.

Every sale is connected to the ad that generated it. Automatically.

Click on ad
Google saves GCLID
Browse site
Tixello keeps GCLID
Buy ticket
Order completed
Google receives
Conversion attributed

Enhanced Conversions

When cookies can't track, we use hashed data (email, phone) to match conversions with clicks. Google doesn't see real data - only encrypted identifiers for matching.

Hashed email Hashed phone Cross-device GDPR compliant
Smart Bidding

Let Google's AI
find you customers

With precise conversion data, Google algorithms know exactly who buys tickets. Automatically bid more on converters and less on clickers.

Target ROAS

Set your desired return (e.g., 4x), Google automatically optimizes bids to achieve it.

Maximize Conversion Value

Google maximizes total conversion value within your budget.

Performance Max

Automated campaigns use your conversions to find customers in Search, YouTube, Display and Discover.

Smart Bidding Performance Last 30 days
Week 1
Week 2
Week 3
Week 4
ROAS
4.2x +28%
Cost/conversion
€9.2 -15%
Smart Bidding automatically optimizes based on your conversions
Audiences

Find more
like your best customers

Use your customer data to create powerful audiences in Google Ads.

Customer Match

Upload your buyer list to Google Ads. Show ads to previous buyers or exclude them to find new customers.

Auto sync

Similar Audiences

Google finds people similar to your ticket buyers. Expand reach without losing relevance.

Smart expansion

Remarketing

Bring back those who viewed events but didn't buy. Abandoned cart? Show them the ad.

Track the journey
Setup

Connect in
3 simple steps

No technical knowledge needed. Connect your account and done.

1

Connect Google Ads account

From Tixello dashboard, go to Integrations → Google Ads and click "Connect". Authenticate with your Google.

Secure Google OAuth
2

Select conversion actions

Choose what events to send: Purchase, Lead, Add to Cart. Or create new actions directly from the interface.

✓ Purchase ✓ Lead ✓ Add to Cart
3

Done! Conversions sent automatically

From now on, every sale is automatically sent to Google Ads. Check your account to see the conversions.

Real-time conversions
Connect Google Ads now

Included free in all plans

"
"Before I was spending €5000 on Google Ads without knowing what works. Now I see that only 3 out of 20 keywords bring 80% of sales. I stopped the rest and doubled my ROAS."
Mihai T.
Festival Organizer, Cluj

Know what
works

Connect Google Ads in 2 minutes. See exactly which campaigns, keywords and ads sell tickets. Included free in all Tixello plans.

Connect Google Ads I want a demo
Search YouTube Display Performance Max Shopping